Global Fintech Trends – 11th December, 2024
Canada-Africa Fintech Summit – Canada-Africa Fintech Convergence – Nurturing Talents, Fueling Growth, Forging Cross-Border Prosperity for Sustainability
For more info., check here: www.cafsummit.com
Mastercard Move and the BCP Group Join Forces to Enhance Cross-Border Payments
In collaboration with Mastercard, the BCP Group will leverage Mastercard Move’s money movement capabilities to enhance cross-border payments for their corporate and individual clients. The collaboration aims to enable near instant, traceable, secure and cost-effective cross-border payments to and from the multiple markets where the BCP Group operates in Africa.
The move reflects the shared vision of both organizations to provide inclusive and innovative financial solutions that optimize transfer operations while reducing transaction costs for end users. It also demonstrates the BCP Group’s strong commitment to addressing the needs of consumers and businesses in the region.
Kenya Launches Timbuktoo GreenTech Hub, Africa Centre for Digital and AI Skilling
Africa has a young, tech-savvy population, but a significant skills gap in digital technologies remains. This gap is a barrier to maximizing the continent’s potential. Creating centers for digital skilling can directly address this challenge by providing targeted training for the youth to help accelerate the continent’s digital transformation.
Kenya has launched the Timbuktoo GreenTech Hub and the Africa Centre of Competence for Digital and AI Skilling to drive Africa’s digital and green transformation. Led by the Ministry of Information, Communications, and Digital Economy (MICDE) in partnership with the UNDP, Konza Technopolis, and other stakeholders, the initiatives were inaugurated by President William S. Ruto on December 6.
President Ruto highlighted Africa’s untapped potential, stating, “Through the timbuktoo GreenTech Hub and the Africa Centre of Competence for Digital and AI Skilling, we can harness emerging technological opportunities and invest in ideas that propel Africa as the next frontier of tech-enabled response to the impacts of climate change and enhanced public service delivery.”
Banking on the Future: How PR and Marketing Will Shape FinTech Trends in 2025
The FinTech landscape in 2025 promises to be a battleground of innovation, consolidation, and fierce competition. Emerging technologies, evolving consumer behaviors, and regulatory shifts will reshape the sector, with FinTech PR and financial services marketing playing a pivotal role in shaping perceptions and driving growth. As large banks battle FinTech startups, payments continue to revolutionize commerce, and embedded finance gains traction globally, the narrative around these developments will be as crucial as the technologies themselves. Here’s a closer look at the major trends set to define FinTech in 2025 and how strategic communications can help industry leaders navigate this transformation.
The Banks Strike Back
After years of watching agile FinTech startups encroach on their market share, traditional banks are preparing for a resurgence. Armed with robust infrastructure, extensive customer bases, and new investments in digital tools, these legacy institutions are determined to reclaim their dominance. But regaining consumer trust and interest will require more than technological upgrades; the story they tell will be just as important.
Banks will need to reposition themselves as innovation leaders without losing the trust and stability they’ve long represented. This is where PR and marketing come into play. Campaigns highlighting advancements in AI-driven customer service, intuitive digital platforms, and seamless integration with consumer habits can showcase traditional banks as not just competitors but leaders in the FinTech space. Moreover, emphasizing their role in fostering financial inclusion and providing reliable solutions during economic uncertainty can further strengthen their appeal.
Two more fintech deals target UAE market
Two notable fintech deals have recently been announced in the United Arab Emirates. The latest involves payments services company Worldline, which has partnered with Telr, a Dubai-based payment gateway aggregator and provider, to launch an e-commerce payments solution for the rapidly expanding UAE market.
The solution, we are told, will simplify online payments and optimise transactions – thus, the partners say, enabling global online businesses to take full advantage of the opportunities available in this market.
As the partners explain, over the past 20 years, the UAE has become a global hub for investment and tourism, thanks to its strategic location and low-tax environment. E-commerce has seen rapid growth and over 71% of e-commerce payments are made via cards and wallets.
Ghana FinTech and Payments Association Congratulates President-Elect John Mahama
The Ghana FinTech and Payments Association (GFPA) has hailed H.E. John Dramani Mahama’s election victory as a pivotal moment for the country’s digital financial ecosystem.
The group is optimistic about transformative policies to boost fintech growth and financial inclusion.
Driving the news
- GFPA praised Mahama’s promise to abolish the controversial e-levy within 120 days of taking office, describing it as a “turning point” for Ghana’s fintech sector.
- The association highlighted Mahama’s proposed $50 million FinTech Growth Fund as a game-changer to address the longstanding funding gap for startups.
Swedish investment platform Kameo partners Neonomics for open banking payments
Swedish investment platform Kameo has partnered with Norway’s Neonomics to enable its users to streamline and automate payments through open banking.
The partnership will see Kameo deploy Neonomics’ open banking-powered payment service, Nello Pay, which the company says will enable “faster and more efficient payments that simultaneously reduce costs while optimising conversion”.
Launched by Neonomics in October, Nello Pay is designed primarily for pay-by-bank transactions with an additional option for users to pay by card.
The solution offers Nordic payment guarantees, automated due dates for recurring payments, real-time payment tracking and loyalty boosts aimed at enhancing customer retention.