Chinese regulators have issued new rules to curb e-commerce platforms’ use of consumer data to charge different prices for the same goods or services, targeting a long-criticized practice in which loyal or high-spending users were often quoted higher prices than others.
The measures, announced Jan. 7 by multiple government agencies, tighten oversight of algorithmic pricing and data profiling, marking the clearest move yet to draw a regulatory line between “big data” price discrimination and lawful promotions after years of consumer complaints and court cases.
Under the new rules, platforms are prohibited from using data profiling to offer different prices to different users, and barred from practices that restrict consumer rights or shift liability without notice.
