Visa formed a new sub-region that includes Egypt, Libya and Sudan, saying the move will advance its strategic growth plans in the wider North Africa, Levant and Pakistan region.
The new sub-region enables Visa to be closer to clients and stakeholders and reinforces its efforts to advance digital payments, financial inclusion and commerce enablement in these three countries, it said in a Monday (Feb. 17) press release.
The organization will be led by Malak El Baba, who Visa has appointed country manager for Egypt, Libya and Sudan. El Baba was previously country manager for Egypt, a role in which she led major initiatives and drove the growth of new business lines and partnerships in the market, according to the release.
