Rabat – Visa has announced the launch of a new Stablecoins Advisory Practice, signaling a deeper push into blockchain-based payments as stablecoins gain traction across the global financial system.
The initiative sits within Visa Consulting & Analytics (VCA) and is designed to help banks, fintechs, merchants, and businesses navigate strategy, market fit, and real-world implementation of stablecoin technology.
The move comes as the stablecoin market surpasses a $250 billion market capitalization, reflecting growing confidence in digital assets that are pegged to traditional currencies.
Visa said its own settlement activity involving stablecoins has accelerated rapidly, reaching an annualized run rate of $3.5 billion as of November 30, underscoring the increasing use of these assets in payment flows.
Through the new advisory practice, Visa aims to provide practical guidance rather than abstract experimentation.
