Agoda and JCB Enter Long-term Partnership to Enhance Travel and Payments in Asia
Digital travel platform Agoda and global payments brand from Japan, JCB International Co., Ltd. (JCB), today announced the start of a three-year partnership at the 18th JCB World Conference.
Effective from April 2026 to March 2029, the signed Memorandum of Understanding (MOU) will see both parties leveraging data-driven insights to attract new customers, optimize marketing strategies and explore new communication channels to effectively engage with inbound travelers to Japan.
Through joint campaigns, co-marketing activities, and the development of long-term value propositions, Agoda and JCB are committed to enhancing customer satisfaction and engagement. This collaborative partnership is structured to benefit both companies by attracting new customers, encouraging greater use of JCB Cards, and supporting the growth of JCB Card issuance.
